Davidoff Cool Water, a major iconic fragrance has their new face, Josh Holloway, 'Lost' hunk. The Davidoff Cool Water ad campaign was shot in Hawaii.
Josh said "I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity."
The new ad campaign will break across Europe and UK at the beginning of July 2007. [Source]
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