Fleur du Mâle

Jean Paul Gaultier has introduced Fleur du Mâle, a second fragrance in the franchise, following his successful launch of Le Mâle. It was created by Francis Kurkdjian, the creator of Jean Paul Gaultier's 1995 debut Le Mâle. The new perfume Fleur du Mâle - a play on the name of Charles Baudelaire's collection of poems, Les Fleurs du Mal (The Flowers of Evil).

Jean Paul Gaultier's promotional antics - dashing men driving around Paris in the pimped out Rolls Royce convertible.

According to Cosmetic News "The scent is developed around a new olfactory story based on the a deceptively innocent white flower: the orange blossom, conventionally used in in women's fragrances. In Fleur du Mâle it evokes a bold freshness accentuated by the petitgrain leaf, which, over time, develops a voluptuous masculine sensibility reinforced by coumarin. It is a fresh and sensual fragrance for a modern man that smiles at life.

It comes in a white signature bust-shaped bottle housed in a white tin. The visual for the advertising campaign, shot by Jean-Baptiste Mondino, shows a young, sexy and smiling Spanish super model Andres Velencoso Segura, sitting in a bath of milk with white flowers."


Andres Segura grew up in Tossa del Mar, a small seaside town outside Barcelona. His success in modelling career kicked off when he landed in New York in the early spring of 2001. His first campaign for Banana Republic made him one of the most recognizable men in fashion. He has worked with most of the big brand name; Louis Vuitton, Armani, Lacoste, Joop, Caramelo, H&M, and he is also the face of Chanel Allure men fragrance.


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