Giorgio Armani knows well how to attract the ladies and gay men.
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To launch its Stretch Pima underwear collection, the new Armani Exchange store on London's Regent Street gave shoppers some eye candy as male models wearing nothing but the undies created a peep show in the AX store's windows.
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As you can see from this pic, these undies will definitely keep your man comfortable, whilst still looking hot as those models!
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More images after the jump.
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